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Skyrocket your SAM!

The USU SAM Summit 2022 was packed with 3 hours of expertise, best practices and inspiration on the topic of Software Asset Management.

Industry-leading analysts gave an outlook on market trends and developments in the field of IT asset management. Global companies shared their challenges and successes on the path to successful SAM. And SAM experts showed how to manage your assets in streamlined ways and create added value for your company.

Watch the recordings of the event!

Key Facts

3
Hours
SAM expertise

8
Experienced
SAM experts

2
Renowned
analysts

1
Panel discussion

Browse the USU SAM Summit Agenda

Moderation

Welcome Session

Mathias Knops Managing Director USU Technologies GmbH

Mathias Knops - Managing Director USU Technologies GmbH

Welcome & introduction by the moderator

Keynote

The State of ITAM: The Strategic Relevance of ITAM in 2022

Martin Thompson ITAM Analyst Founder of The ITAM Review and ITAM Forum

Martin Thompson - ITAM Analyst Founder of The ITAM Review and ITAM Forum

Martin Thompson will share recent research to explore the strategic relevance of IT Asset Management in 2022. Based on the experiences of global ITAM professionals, Martin will share the mega trends that are impacting IT Asset Management, how ITAM is evolving and what we can expect as the profession evolves in the 2020s.

Keynote

Confusing? Complex? Challenging? How Volvo Cars mastered SAM for the Cloud

Mats Gothberg Software Asset Manager Volvo Car Group

Daniel Fink Senior SaaS Expert USU

Mats Gothberg - Software Asset Manager Volvo Car Group

Daniel Fink - Senior SaaS Expert USU

The number of different data sources is growing and infrastructures are becoming increasingly complex. We are also facing new challenges for Software Asset Management in the "Cloud". In this expert interview, Mats Göthberg, Software Asset Manager at Volvo Car Group, will share best practices, pitfalls and lessons learned about how Volvo Car Group gathered the right data insights to optimize their SAM for the Cloud.

Keynote

Next Level SAM: Staying Future-Proof through Automation and Workflows

Olaf Diehl Director of Product Management USU

Fabian Kowalski Team Lead Sales Engineering USU

Olaf Diehl - Director of Product Management USU

Fabian Kowalski - Team Lead Sales Engineering USU

Keynote

Stop putting your company at risk - start governing your SaaS estate!

Jim Hussey Author of The Survival Guide to SaaS Optimization Founder of The Institute for the Advancement of SaaS Governance & Optimization Best Practices

Jim Hussey - Author of The Survival Guide to SaaS Optimization Founder of The Institute for the Advancement of SaaS Governance & Optimization Best Practices

Jim Hussey will uncover the various risks of unmanaged SaaS applications in modern enterprises - operational, compliance, reputational and vulnerability. He will outline how proactive SaaS governance, policies and processes will help address these risks, and how internal stakeholder alignment will ensure successfull risk mitigation.

Customer Use Case

A fool with a tool is a very smart man

Mathias Knops Managing Director USU Technologies GmbH

Martin Baumgartner Managing Consultant and Licensing Expert

Mathias Knops - Managing Director USU Technologies GmbH

Martin Baumgartner - Managing Consultant and Licensing Expert

A funny and info-packed presentation based on first-hand experiences with large companies still stuck in the increasingly complicated process of selecting, implementing and running a SAM tool.

 

Hear real-life stories of the absurdities associated with aligning people, processes and technology in the brave new world of virtual servers, cloud and users with many devices. Your speaker duo will share their experience and expertise while answering the burning question: How to not be a fool with a tool. 

Data is the new currency and IT Visibility is the new bitcoin on the block.

Rebecca Horton Principle Consultant

Rebecca Horton - Principle Consultant

In a recent Forrester study, 99% of all respondents stated that gaining better visibility into their IT estate is top of mind for objectives in 2022 and 2023. Whether the data is requested by security, risk, service management, asset management, or any other operational team, having quality, complete, timely, reliable, and trustworthy data is the goal.

In this session, we will talk about how organizations can build an IT visibility capability through complementary technologies to meet the needs of stakeholders and deliver a center of excellence around data.

Panel Discussion

How can companies master the challenges of hybrid IT landscapes?

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Moderation

Summary & Closing

Mathias Knops Managing Director USU Technologies GmbH

Mathias Knops - Managing Director USU Technologies GmbH

Meet Our Experts

Martin Thompson

ITAM Analyst Founder of The ITAM Review and ITAM Forum

Mathias Knops

Managing Director USU Technologies GmbH

Mats Gothberg

Software Asset Manager Volvo Car Group

Daniel Fink

Senior SaaS Expert USU

Rebecca Horton

Principle Consultant

Jim Hussey

Author of The Survival Guide to SaaS Optimization Founder of The Institute for the Advancement of SaaS Governance & Optimization Best Practices

Olaf Diehl

Director of Product Management USU

Fabian Kowalski

Team Lead Sales Engineering USU

Watch the recordings

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